Client: BeeFriends Cleaners
Industry: Residential & Commercial Cleaning Services
Service Areas: Multi‑location across the United States
Role: Website Redesign, UX Optimization, Geolocation Integration, SEO, Growth Partnership

BeeFriends Cleaners is a fast‑growing cleaning services company operating across multiple cities in the United States. As the business expanded into new regions, their digital presence began to lag behind their operational growth. Their existing website struggled to clearly represent multiple service locations, route users to the correct regional offerings, and convert visitors into qualified leads.

Techspurt was engaged to redesign their website, centralize all service locations into a single scalable platform, enhance user experience for lead generation, and act as their long‑term growth partner through ongoing SEO and optimization.

The Challenge

BeeFriends Cleaners faced several strategic and technical challenges:

• Fragmented Location Experience: The existing website did not effectively support multiple service areas. Users often landed on generic pages with no localized relevance.
• Poor Lead Flow: Forms and CTAs were not optimized, resulting in low inquiry conversion rates.
• Limited Scalability: Adding new cities or services required manual changes that were time‑consuming and error‑prone.
• Weak SEO Footprint: Local SEO visibility was inconsistent, and location‑specific landing pages were missing or under‑optimized.

The business needed a future‑proof digital platform that could scale with their geographic expansion and support predictable lead generation.

Techspurt’s Solution

1. Full Website Redesign

We redesigned the BeeFriends Cleaners website with a clean, conversion‑focused layout that emphasized clarity, trust, and speed.

Key improvements included:

• Modern UI aligned with service professionalism
• Clear value propositions above the fold
• Prominent call‑to‑action buttons (Book Now, Get a Quote)
• Simplified navigation and service hierarchy

2. Centralized Multi‑Location Architecture

We built a single, centralized website structure capable of serving multiple service areas from one core platform.

Highlights:

• Dynamic location pages for each service area
• Unified services catalog across all regions
• Scalable backend structure to add new cities without re‑engineering

This eliminated the need for separate websites or disconnected landing pages.

3. Geolocation‑Based Experience

We integrated geolocation functionality to automatically personalize the experience for users based on their physical location.

This allowed the site to:

• Detect a visitor’s city or region
• Display the nearest service location
• Show localized contact details
• Route users to the correct booking or inquiry form

The result was a frictionless, localized experience that increased relevance and trust.

4. UX Optimization for Lead Generation

We re‑engineered the user journey to maximize inquiries and bookings.

Key UX enhancements:

• Shortened and simplified lead forms
• Strategic CTA placement across service pages
• Sticky action buttons for mobile users
• Visual trust signals (testimonials, service guarantees)

Every design decision was tied to one core metric: higher lead conversion.

5. SEO & Growth Partnership

Beyond the website build, Techspurt became BeeFriends Cleaners’ ongoing growth partner.

Our SEO and growth scope included:

• Location‑based landing page optimization
• Local SEO setup and enhancements
• On‑page SEO for services and blogs
• Technical SEO improvements
• Conversion rate optimization (CRO)

This ensured that the new website was not only visually strong but also discoverable and performance‑driven.

The Results

Following the redesign and optimization:

• Improved clarity and usability across all service locations
• Higher lead conversion through optimized UX
• Stronger local relevance through geolocation‑based routing
• Scalable platform supporting future city expansion
• Improved SEO foundation for long‑term organic growth

The website transformed from a static brochure into a growth‑ready digital asset.

Why This Project Worked

This engagement succeeded because it combined:

• Strategic UX design
• Smart multi‑location architecture
• Real‑time geolocation personalization
• SEO‑first development
• Long‑term growth partnership mindset

Rather than building “just a website,” Techspurt delivered a scalable growth engine for BeeFriends Cleaners.

Techspurt’s Role

• Website redesign & development
• Multi‑location architecture design
• Geolocation integration
• UX & conversion optimization
• SEO & ongoing growth support

Looking to Scale Your Service Business?

If you operate in multiple cities or plan to expand into new markets, Techspurt helps you build scalable, conversion‑driven websites that grow with your business.

Let’s turn your website into a growth engine.