We redesigned Beefriends Cleaners’ fragmented multi-site structure into one cohesive, high-performance website that centralizes all locations, services, and customer flows. Alongside the rebuild, we executed a targeted SEO strategy that significantly increased their visibility and organic traffic within just six months.
Project overview
Beefriends Cleaners partnered with Techspurt to modernize their digital presence and improve discoverability across all service areas.
Their original setup included separate websites for each location, creating duplicated content, technical inefficiencies, and inconsistent brand experience.
Our objectives included:
- Consolidating all location websites into one unified, scalable platform
- Redesigning the UI/UX for clarity, speed, and higher conversion
- Creating structured service/location pages optimized for search
- Implementing a long-term SEO strategy focused on ranking growth and authority
By combining strong technical foundations with conversion-focused design, we crafted a modern website that supports growth and simplifies management for their team.
Below is a preview of the redesigned platform
Project Overview
Beefriends Cleaners partnered with Techspurt to modernize their digital presence and improve discoverability across all service areas.
Their original setup included separate websites for each location, creating duplicated content, technical inefficiencies, and inconsistent brand experience.
Our objectives included:
- Consolidating all location websites into one unified, scalable platform
- Redesigning the UI/UX for clarity, speed, and higher conversion
- Creating structured service/location pages optimized for search
- Implementing a long-term SEO strategy focused on ranking growth and authority
By combining strong technical foundations with conversion-focused design, we crafted a modern website that supports growth and simplifies management for their team.
Below is a preview of the redesigned platform
Project execution
We executed the project in phased steps to ensure a smooth transition with no service disruption:
Phase 1 — Audit & Planning
We reviewed all existing location-based websites, mapped overlapping content, identified SEO issues, and designed a new unified site architecture.
Phase 2 — Website Consolidation & Redesign
- Merged multiple individual websites into one modern, fully responsive platform
- Rebuilt the entire frontend with consistent branding
- Developed optimized service pages and geo-targeted landing pages
- Improved site speed, mobile experience, and navigation
Phase 3 — SEO Strategy & Implementation
- Keyword research for all primary services and locations
- On-page optimization of every core page
- Technical SEO fixes across the site
- Local SEO enhancements for maps, directories, and citations
This structured execution helped create a seamless, high-performing digital experience.