1. Strategy & Brand Positioning

We began by refining Stravaigin Scotland’s digital positioning — shifting the brand from a standard tour website to a luxury, experience-led travel brand.

Our strategy focused on communicating trust, craftsmanship, and personalization through:

• A refined, high-end visual identity
  
• Clear brand messaging centered around bespoke private tours
  
• A storytelling-driven layout that highlights experiences, not just itineraries
  

We aligned typography, color usage, and spacing to reflect a premium, calm, and confident brand personality, suitable for high-value travelers.

2. UX Research & Information Architecture

Before development, we mapped the user journeys of Stravaigin’s key audience segments:

• International travelers seeking private luxury tours
  
• Whisky and cultural experience enthusiasts
  
• Couples, families, and small groups looking for custom itineraries
  

The website structure was redesigned to reduce friction and guide users naturally toward exploration and inquiry.

Key UX outputs included:

• A simplified, experience-focused sitemap
  
• Clear categorization of tours (Day Tours, Short Breaks, Whisky Tours, Custom Tours)
  
• Intuitive navigation paths with high-visibility call-to-actions
  
• Faster decision-making through clean layouts and focused content blocks
  

3. Full Website Design & Development

With strategy and UX in place, we delivered a full custom website redesign and build focused on performance, elegance, and trust.

Design & development highlights:

• A visually immersive homepage hero that instantly communicates value
  
• Experience-led tour pages designed for long-term scalability
  
• Modular CMS-driven sections allowing easy content updates
  
• Fully responsive layouts across desktop, tablet, and mobile
  

Technical outcomes:

• Fast-loading, high-performance build
  
• SEO-friendly structure and clean markup
  
• Easy content management without ongoing developer dependency
  
  

4. SEO Foundation & Technical Optimization

To ensure the site performs beyond aesthetics, we implemented a strong SEO and technical foundation.

Our work included:

• Keyword mapping for core tour and location pages
  
• Meta titles, descriptions, and structured data implementation
  
• Clean URL structures aligned with search intent
  
• Image optimization, lazy loading, and performance tuning
  
• Core Web Vitals optimization for better rankings and UX
  

This positioned Stravaigin Scotland for sustainable organic growth in competitive travel search terms.

5. Lead Capture & Conversion Optimization

To support inquiries and bookings, we optimized the site’s conversion flow:

• Strategically placed inquiry and contact CTAs
  
• Optimized forms for ease of use and higher completion rates
  
• Clear messaging explaining the custom tour planning process
  
• Backend tracking to monitor engagement and lead behavior
  

The result was a simple but effective funnel:
Discover → Explore → Inquire → Book

6. Ongoing Support & Digital Growth

Beyond launch, we continued supporting Stravaigin Scotland with:

• Website maintenance and performance monitoring
  
• On-page SEO improvements
  
• Content and UX refinement based on user behavior
  
• Strategic guidance to support business growth and scalability
  

Our partnership focused on long-term value, not just project delivery.

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